McDonald's Specialties Worldwide

Here the press release from msnbc.com (and they got it from AP)

McDonald's in Japan offers shrimp burger
Move aimed to lure customers back amid increased competition

TOKYO - Struggling to lure customers back amid increased competition, McDonald's is adding a new item to its menu in Japan: the shrimp burger.

The 270 yen ($2.40), burger, shown to reporters Friday and set to go on sale this month, is the latest effort by the Japan unit of the U.S. fast-food chain to win over Japanese palates -- and spark sales.

McDonald's Japan is also testing other additions, including chicken salad and yogurt.

The hamburger chain with more than 3,700 stores in the world's second largest economy has tried everything from tofu burgers to advertising blitzes to coax diners back to the Golden Arches after the company posted a loss in 2002 amid the mad cow scare.

"Many people who used to come to McDonald's had stopped coming, but they're coming back," said Eikoh Harada, who took over as chief executive in 2004.

Profits at McDonald's Holdings Co. (Japan) Ltd., about 50 percent owned by the U.S. McDonald's Corp., have been gradually recovering since its first loss in 29 years in Japan. Although McDonald's uses Australian beef unaffected by mad cow disease, the fatal brain-wasting ailment, Japanese consumption of beef -- and Big Macs -- dropped sharply at the time.

Found this local specialty on mcdonalds.dk

From as far as my danish goes, it is a classic danish beef sandwich topped with cucumber salad, tartar sauce, mustard and ketchup.

Need to give that a try when I get there.